Jack Daniels
The Jack Daniels couches were used in their "Country Cocktails" catalog for their distributors.  The front of the couch was logoed with the Jack Daniels logo as well as the phrase, "Gone To Get Another."  A creative way of implying that if no one was sitting in the couch, the occupants were off getting more Jack Daniels drinks. 

Dos Equis
The Dos Equis couches were utilized for Dos Equis promotions.  One such promotion was an advertising spot on the nationally televised program, "The Best Damn Sports Show."  The Sport Couches were part of a display for a Dos Equis sponsored segment.

Maui Jim
One of the leading manufactures of sunglasses in the US, Maui Jim utilized the Sport Couch as a give away for their sunglass dealers.  The handful of dealers that couldn't resist using the couches for their own use, incorporated the couch into their store front displays.